What’s Toast Without Butter?!

Toast runs your orders.
Butter brings customers back.

Butter is the missing layer for restaurants using Toast — built to turn one-time guests into repeat customers automatically, without new staff, ads, or complicated tools.

Built specifically for restaurants already running on Toast.

Toast with melting butter on a warm plate in a cozy restaurant

Clean, appetizing & made to sit next to Toast.

Toast Is Great — But Something’s Missing

Toast keeps your front-of-house humming. But once a guest walks out the door, most restaurants lose the thread.

  • Customers visit once… then disappear
  • Slow days with no warning
  • No easy follow-up after a visit
  • Customer data sitting unused

Toast tracks transactions.
Butter runs the relationship.

Plain toast problem

Picture a slice of toast with nothing on it: that’s your restaurant after payment. Full of potential, but not doing much to bring guests back.

Butter is the simple layer that makes it unforgettable.

Add Butter to Your Toast

Butter layers on top of Toast to automatically follow up with customers after they visit — without changing how you already operate.

You keep running service on Toast. Butter quietly turns those tickets into regulars.

  • Brings customers back automatically
  • Runs quietly in the background
  • No switching systems
  • No extra staff
  • No headaches

Toast → Butter → Repeat Customers

ToastButter

Butter sits right between your POS and your guests’ phones — turning every visit into a friendly, on-brand follow-up that brings them back.

Same Toast. Better Results.

Butter doesn’t replace your systems. It quietly upgrades your results.

Before Butter

  • One-time guests
  • Inconsistent traffic
  • Hoping customers remember you
  • Slow nights that sneak up

Your best guests love you — but without reminders, life gets busy and visits spread out.

After Butter

  • More repeat customers
  • Predictable return visits
  • Automated, friendly follow-ups
  • Customers who feel remembered

Same team, same Toast, same food — just a smarter way to bring guests back in the door.

Before and after split-screen of a quiet restaurant versus a warm, busy dining room

How It Works — Simple & Fast

Set it up once. Butter works every day.

1. Connect Butter to Toast

We plug into your existing Toast setup. No new screens for your team to learn.

2. Butter automates follow-ups

Butter uses your guest and ticket data to send timely, thoughtful messages after each visit.

3. Customers come back more often

Guests feel remembered, not spammed — and your slow nights start to feel a lot busier.

Toast Has the Data. Butter Uses It.

Your restaurant already collects valuable customer data through Toast — names, visits, spend, favorites.

Butter turns that data into repeat visits automatically, with smart timing and simple, human messages.

  • Spot guests who haven’t visited in a while
  • Nudge regulars back on their usual cadence
  • Fill slower days with friendly reminders

No spreadsheets. No campaigns to babysit. Just steady, automatic follow-up.

POS screen → message → full tables

A simple flow: Toast captures what happens. Butter turns it into a warm, well-timed invite to come back.

Built for Toast Users

If you already trust Toast to run your restaurant, Butter is made for you.

Independent restaurants using Toast

From neighborhood spots to busy cafés — if Toast is your home base, Butter fits right in.

Owners who want more regulars

You care about familiar faces, not just one-time spikes in traffic.

Teams that don’t want more tools

Butter doesn’t add new tablets or dashboards to juggle during service.

Businesses that want simple growth

No ad budgets, agencies, or complex marketing plans — just better follow-up.

Ready to Add Butter to Your Toast?

You don’t need more tools.
You don’t need more ads.
You just need better follow-up.

No new hardware. No extra apps for your staff. Just connect Butter to Toast and start seeing more familiar faces.

Built specifically for Toast users

Works quietly in the background · Designed for real restaurants, not marketers